#2 - Wheeling and Dealing!

I've always been a firm believer in networking. It's important to connect with people for many reasons. It's not simply what they can do for you - and of course, what you can do for them - but it's also an opportunity to share ideas and infuse fresh energy into your business. I was fortunate to connect with the CEO of Swak Designs. It was enlightening to speak with someone else in the industry who was facing the same challenges but who was also pushing through with innovation and hard work. We were immediately drawn to each other's merchandise. As difficult as it is to find stylish plus size winter coats, it's almost impossible to find cute, cocktail dresses up to a 6X. Every Spring and Summer we struggle with that obstacle. Most dress suppliers stop at a size 24 and it's painful to watch our customers forced into something less fashionable because of their dress size.

After our phone conversation, we decided to make a trade. Coats for dresses. I am very happy to say that in the next few days we'll have some wonderful, affordable cocktail dresses arriving at Maximum Woman.