Wednesday, May 5, 2010

#8- Size Matters

When the economy started taking a turn for the worse everyone in the industry struggled to survive and adapt.  A lot of our suppliers cut out larger sizing (4X/5X).  Other suppliers stopped making plus sizes all together.  With fewer and fewer dollars to go around, we put our money into junior plus styles - most of which stopped at a small 3X.  As a woman who wears a 4X myself, I found this painfully disheartening.  Today, I'm happy to say, that we are beginning to recover.  We've started bringing beautiful styles into the store that go up to a 5X and in some cases, a 6X.  And it's only going to get better!  I'm also happy to say that these styles are affordable.  We look to find merchandise that is the right size, for the right price and in the trendiest styles.  Our goal is to carry at least 50% of our inventory up to a 5X by the end of the summer.

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